About – Meet the Management & Sales Team


Jimmi Jakobsen

Carbon and Finch CEO

Jimmi is a hands on entrepreneur and executive with more than 20 years of experience working, designing, implementing and advising on ERP implementation and software development projects internationally.

During the past 20+ years Jimmi has been co-founding a number of companies from accounting practices to Gold Microsoft partners and is today CEO and Co-founder of Carbon & Finch Ltd.

Carbon & Finch has grown organically during the past 11 years.

Goldman Sach’s selected Jimmi to be part of the 10000 small business coaching programme. He has since been peak performance coached by Eric Partaker, CEO of the year in 2019.

Additionally, Jimmi is trained in 7 habits, management and coaching to optimize employee performance, cultural management.

Alexandra Jakobsen

Carbon and Finch co-founder and co-owner

I am co-founder and co-owner of C&F. My role changes depending on the needs of the company. I am D365FO technical consultant/developer, Health and wellness consultant and performing advisory/managerial duties advising on general company activities and priorities overseeing operations.

Leigh Nixon

Head of Operations

After joining Carbon and Finch 9 years ago, Leigh is an integral part of the team. Starting in an admin support role, Leigh has since progressed to Head of Operations. Alongside this, she has completed a management course and the PRINCE 2. Leigh assists on project management, recruitment, social events and oversees the tech team and office.


Catherine Russell

Marketing Manager

Catherine joined Carbon & Finch over 2 years ago. Catherine is responsible for overseeing and deploying marketing campaigns, developing strategies, and liaising with new and existing clients on launching their own Marketing campaigns.

Catherine also assists clients on one-to-one training of JeffreyAI – our smart engagement platform.


Kenneth Chu

Business Development Manager

Kenneth joined Carbon & Finch in 2022, as Business Development Manager. Kenneth has over 20 years of marketing and sales management experience in world-leading IT companies. He is responsible for Microsoft Dynamics 365 consulting business and customer services. Additionally, Kenneth holds ITIL certification, Lean Six Sigma Green Belt, Adobe Certified Associate and graduated from the University of Hull (BA Hon. Marketing and Management).

Trevor Selvanayagam

Business Development Manager

Trevor joined Carbon & Finch as Business Development Manager in 2022. Trevor has over 10 years of experience in Relationship Management, Business Development and Relationship Building in the foreign exchange industry which he has brought into SaaS. He is responsible for helping businesses integrate, attract new clients, and grow their business using JeffreyAI CRM Sales & Marketing Automation platform.

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