by Catherine Russell | Jun 15, 2023 | Workplace
“Buyers don’t believe anything you have to say to them about your product or service until they first believe in you.” – Deb Calvert Understand your customers. The first step to selling anything is understanding your customers and their needs. What are they looking...
by Catherine Russell | Jun 15, 2023 | Workplace
Analytics Can be used to track and measure the performance of your social media campaigns. You can use analytics to determine how many people saw your posts, how many people clicked on them, how much traffic they drove to your website, and what kind of engagement they...
by Catherine Russell | Jun 14, 2023 | Small Business
What do you want most as a Business Owner? Sales/Orders/Bookings – that’s what pays the bills. And if you’re not selling, you need to be Marketing. The purpose of marketing is to build a database so you can start talking to an audience and then get to a point where...
by Catherine Russell | Feb 21, 2023 | Workplace
Many of us have been in a position where we are being pulled in every which way. We live increasingly busy lives and our attention and focus are being pulled between work, family, friends, side hustles etc. All of this can lead to feelings of being swamped, and...
by Catherine Russell | Feb 20, 2023 | Small Business, Workplace
From increasingly sophisticated forms on ransomware to the rise of hacktivism, hackers are constantly and quickly improving their cyber attacks. Organisations are being forced to implement new defenses to prevent such threats. Yet despite the growing threat, many...
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