IDGO Case Study
IDGO
IDGO (pronounced I’d go) is the UK’s 1st double-sided proof of age, identity and contactless prepaid card for all UK public members aged 18 years and over.
The Case
IDGO is a new product to the market. Their CEO was looking for a CRM platform to assist with the management of their data whilst also launching their product through numerous email campaigns.
They had used previous CRM tools, however they felt they were limited in terms of what they required. IDGO felt that JeffreyAI was what they were looking for.
IDGO successfully launched their first email campaign with JeffreyAI in May 2022.
You and the JeffreyAI team, all went above and beyond to assist our company and I didn’t know how to articulate the amazing service we received in testimony without causing others to “expect” the same service when joining.
The Case
IDGO is a new product to the market. Their CEO was looking for a CRM platform to assist with the management of their data whilst also launching their product through numerous email campaigns.
They had used previous CRM tools, however they felt they were limited in terms of what they required. IDGO felt that JeffreyAI was what they were looking for.
IDGO successfully launched their first email campaign with JeffreyAI in May 2022.
The Solution
Carbon and Finch provided IDGO with consultancy services for the following activities
- JeffreyAI provided a centralised solution for all of IDGO’s data
- We segmented the customer data base
- Created and Launched their email campaigns
- Provided ongoing support and suggestions for future marketing idea’s
The Benefits
- When we first received IDGO’s original data, it was in various formats and had no structure. Our lead consultant had numerous meetings and recommended the best way to move forward, this resulted in the data being cleansed, enabling IDGO to better identify future customers.
- JeffreyAI provided a centralised solution to mange their data, IDGO can now see and document each customers journey
- JeffreyAI managed and streamlined the marketing campaigns
- Our Lead consultant offered detailed channel and campaign analysis
